DAVID CHENG-MELENDEZ
BIOGRAPHY
A highly proficient instructional designer that has worked for over eight years with state and community colleges to grow their online course programs, using the latest in technology and maintaining state standards, and accessibility. As part of this proficiency, David has worked with many learning management systems, including Blackboard, Canvas, and Desire2Learn; and with audio/video tools like Adobe Premiere Pro, Adobe Captivate, and Adobe After Effects. David is also proficient with Quality Matters, which are standards of quality assurance that are shared with most online programs in the nation. One of David’s best qualities is that he can analyze a problem, and find creative and realistic solutions, no matter the difficulties.
David holds an Associate of Arts in Liberal Arts, and an Associate in Applied Science in Educational Technology from Reading Area Community College, a Bachelors of Arts in Communications from Temple University, and a Masters of Science in Instructional Design (EMDT) from Full Sail University. David also holds an A+ Certification from CompTIA, and the Applying the Quality Matters Rubric (APPQMR) from MarylandOnline.
EXPERIENCE
Cheng Media Services LLC; Tucson, AZ
Small Business Owner | July 2016 – present
- Owns and manages Flickos Video Services – Tucson, a storefront that specializes in the transfer and duplication of consumer media for the purposes of preservation and distribution.
- Transfers digital products, such as digital files or DVDs from older consumer media like VHS or 8mm film for clients.
- Duplicates and label media discs for mass distribution maintaining client specifications.
- Restores images, audio and film with Adobe Photoshop / Premiere Pro and Audition.
- Troubleshoots, maintains and repairs extant equipment, including reel-to-reel machines, Betamax decks, DVD duplicators, 8-track players and others.
- Hires and supervises media experts to capture and edit video and audio to produce broadcast quality pieces with clients preferences in mind.
- Oversees media direction and budgets for successful completion of projects.
- Create new media such as slideshows and videos by capturing old media, develop a new presentation, and evaluate the media for inaccuracies.
- Captures and edits footage of events and delivers them in a shareable format to multiple individuals.
- Repair & maintain equipment as necessary, such as VHS players, film scanners, audio recorders, and PC computers.
Florida State College at Jacksonville (FSCJ); Jacksonville, FL
e-Learning Instructional Designer | April 2012 – June 2016
- Directly responsible for the coordination of the instructional design of 73 completed courses (61 published in SkillCommons.org) developed through the FRC-TEC (Florida Regional Consortium for Technology Enabled Learning Solutions) grant between 2012 and 2014. https://www.skillscommons.org/handle/taaccct/156
- Managed the development and design of new online credit courses, instructional materials and other electronic instructional information consistent with adult learning theory for delivery to 10 partner consortium state colleges.
- Applied instructional design process (ADDIE) to courses developed in a variety of subject matters, including dental hygiene, nursing, computer programming, networking, and web development.
- Trained remote faculty, instructional designers and staff on technical and pedagogical skills, such as how to develop effective discussion questions or how to increase interactivity, needed for developing and delivering interactive and engaging online courses.
- Coordinated, oversaw and participated in the development of multiple project work plans; monitored workflow of remote subject matter experts and instructional designers; reviewed and evaluated courses, methods and procedures.
- Managed remote staff, prioritizing and monitoring work for technical compliance, universal design, ADA compliance and quality.
- Performed needs assessment for both the FRC-TEC grant course development program and the grant courses themselves.
- Identified and evaluated new instructional and technological trends, materials and services for use in the online courses, and with the partner colleges.
- Assured compliance with local, state, and federal requirements, such as ADA compliance, copyright permissions, open source guidelines and accreditation standards.
Florida State College at Jacksonville (FSCJ); Jacksonville, FL
Project Consultant | January 2012 – April 2012
- Provided support for the creation and maintenance of online courses, worked with video and audio production and distribution, and assisted as back-up end user support for Blackboard Learn LMS (learning management system).
- Analyzed various emerging media needs and recommended the purchase of video equipment that helped create a series of interactive learning activities (Learning Objects) that encouraged critical thinking and met course outcomes.
- Collaborated with fellow staff members to create new instructional training materials using authoring tools such as Adobe Photoshop/Lightroom, Adobe Premiere Pro, and Adobe Dreamweaver.
- Advised on new instructional technology software and tools to improve online learning.
Pima Community College (PCC); Tucson, AZ
Instructional Technology Specialist | December 2010 – January 2012
- Conducted needs assessments & recommendations for a new learning management system, including staff training, as an administrator.
- Designed new instructional content using best practices of instructional systems design & quality video production values, including a Desire2Learn Bridge course.
- Developed learning modules with recorded audio of subject matter experts to create multimedia elements with animation and voice synchronization in collaboration with graphic designers and software developers.
- Uploaded podcast series for over 250 courses using iTunesU and Kaltura.
- Implemented improved methods of migration from WebCT to Blackboard Vista.
- Evaluated and resolved issues with HTML, XHTML, Java, Flash, Jaws, ADA and copyright law for instructional designers.
- Updated and edited online course materials to ensure quality and compliance.
Pima Community College (PCC); Tucson, AZ
Multimedia Technology Assistant | September 2008 – December 2010
Served as a videographer for college events and coursework.
- Helped maintain studio and field acquisition equipment, both on remote events, and in a college studio.
- Edited video and audio segments and event footage for distribution on the PCC college channel.
- Assisted in migration from Web-CT to Blackboard Vista.
- Saved over 300 hours of instructional design work by troubleshooting issues with migrating assignments.
- Built databases for unit software and course information for a post-baccalaureate teacher education program.
- Solved issues with Java, HTML, Flash and Blackboard Vista for instructional designers.
Reading Area Community College (RACC); Reading, PA
Multimedia Lab Technician | September 2005 – December 2006
- Maintained multiple computer lab rooms for the Teaching and Learning Center and the Educational Technology lab.
- Updated, backed-up and managed up to 44 heavily used computers.
- Helped in installation and set-up of computer equipment in classroom settings.
- Trained faculty in general computer use, Web-CT issues, HTML, assistive technology programs, and screen capture software.
EDUCATION
Master of Science, Education Media Design & Technology, 2011
Full Sail University; Winter Park, FL
The Education Media Design & Technology master of science degree program is designed to provide new tools and methods to improve instruction. Some of these methods include the use of tools like Apple’s professional media creation applications and other digital media concepts – in addition to fundamental techniques like storytelling and game strategy. You’ll also explore theories about how people learn and become motivated, and learn how to create compelling and inspirational content for online curricula.
Award: Course Director’s Award for Learning Management Systems and Organization
Bachelor of Arts, Communications, 2008
Temple University; Philadelphia, PA
Equipped with the talents and understanding needed to work in corporate communications, human relations, policy and advocacy, scholarship, and far beyond, Communication Studies majors play critical roles in our increasingly convergent media world. The Communications Studies program incorporates theory and practice, exposing you to fields throughout the school and allowing you to choose an area of expertise from entrepreneurship and social movements to technology and advocacy.
Communications & Mass-Media major with emphasis in Theater and Production
Associate of Applied Science, Educational Technology, 2006
Reading Area Community College; Reading, PA
The Educational Technology program is designed to prepare graduates for a career working with teachers and students in environments that are rich in educational technology. Participants will learn about instructional design, computer applications, the Internet, accessibility, and other areas of educational technology.
Specialization in Assistive Technologies and Multimedia
Associate of Arts, Liberal Arts, 2005
Reading Area Community College; Reading, PA
The Liberal Arts Transfer program offers students a broad base of courses and experiences as a foundation for future areas of specialization. This program also enables students to make connections across disciplines.
Emphasis in Education
CERTIFICATIONS
Applying the QM Rubric (APPQMR) November 2011 – present
Improve Your Online Course (IYOC) March 2013 – present
Quality Matters; Annapolis, MD
CompTIA A+ Certification (2009 edition) October 2009 – present
CompTIA, Downers Grove, IL
PUBLICATIONS & PRESENTATIONS
“The Importance of Instructional Design Teams in Quality Assurance”
The League for Innovations Conference 2012
LANGUAGES
Fluent in English and Spanish