DAVID CHENG-MELENDEZ

BIOGRAPHY

EXPERIENCE

National Institutes of Health; Bethesda, MD

Producer / Videographer | July 2023 – Present

• In cooperation with other staff, coordinates pre-production and production planning activities; conducts field-based video production which involves interacting with clients and operating/ensuring all portable video and audio equipment is assigned; transports and sets up lighting and audio equipment as required; provides limited troubleshooting and maintenance of field production equipment.
• Performs videographer duties as required; Videos and sets up on location lighting for high-level management and Directors.
• Determines and coordinates job assignments for best possible camera angles, lighting setups, and outcomes; Works with clients to determine the best possible video options for a smooth and excellent outcome.
• Uses Adobe Photoshop and Premiere Pro to create and provide cover slides and trailers for all video jobs that are assigned; Loads cover slides developed into the Anycast and other video switchers being used for the event.
• Regularly demonstrates camera skills and techniques; This involves setting up cameras on location, balancing and leveling the cameras on tripods, white balancing, color correcting, focus manually or on autofocus; These procedures also apply to all EMB fixed camera locations in the various buildings and rooms; Presets camera positions and map out shooting sequence.
• Performs regular equipment operational checks on all video equipment; Checks for non-functioning or broken items and reports to Supervisor and Engineer.
• Plans and performs video post-production tasks which include reviewing footage, making editorial decisions, tape logging, and rough cuts; Makes audio adjustments, color corrections, and final editing using all resources available to ensure the project is complete.
• Utilizes computer graphics and special effects for video post-production according to the overall production concepts; compresses video projects for output; captures recorded video using software and encodes media as appropriate; makes video products available in a variety of formats.
• Controls the artistic and creative aspects of the productions and/or oversees all post-production processes associated with pre-recorded productions.
• Plans, organizes, and executes video productions for remote and campus shoots, prepares and manages video production budgets totaling $100,000 or more; DVDs or streaming media files; coordinates internal and external duplication services as required; Directs and/or edits productions for video and other media.

Cheng Media Services LLC; Tucson, AZ

Small Business Owner | July 2016 – June 2024

• Owned and managed Flickos Video Services – Tucson, a storefront that specializes in the transfer and duplication of consumer media for preservation and distribution.
• Maintained, troubleshot, and repaired extant equipment, including reel-to-reel machines, Betamax decks, DVD duplicators, 8-track players, and others.
• Transferred digital products, such as digital files or DVDs from older consumer media like VHS or 8mm film for clients.
• Repaired & maintained equipment as necessary, such as VHS players, film scanners, audio recorders, and personal computers.
• Restored images, audio, and film with Adobe Photoshop / Premiere Pro and Audition.
• Hired and supervised media experts to capture and edit video and audio to produce broadcast-quality pieces with the client’s preferences in mind.
• Captured and edited footage of events and delivered them in a shareable format to multiple individuals.
• Created new media such as slideshows and videos by capturing old media, developed a new presentation, and evaluated the media for inaccuracies.
• Oversaw media direction and budgets for the successful completion of projects.
• Duplicated and labeled media discs for mass distribution maintaining client specifications.

Florida State College at Jacksonville (FSCJ); Jacksonville, FL

e-Learning Instructional Designer |  April 2012 – June 2016

• Directly responsible for the coordination of the instructional design of 73 completed courses (61 published in SkillCommons.org) developed through the FRC-TEC (Florida Regional Consortium for Technology Enabled Learning Solutions) grant between 2012 and 2014. https://www.skillscommons.org/handle/taaccct/156
• Managed the development and design of new online credit courses, instructional materials, and other electronic instructional information consistent with adult learning theory for delivery to 10 partner consortium state colleges.
• Applied instructional design process (ADDIE) to courses developed in a variety of subject matters, including dental hygiene, nursing, computer programming, networking, and web development.
• Trained remote faculty, instructional designers, and staff on technical and pedagogical skills, such as how to develop effective discussion questions or how to increase interactivity, needed for developing and delivering interactive and engaging online courses.
• Coordinated, oversaw, and participated in the development of multiple project work plans; monitored workflow of remote subject matter experts and instructional designers; reviewed and evaluated courses, methods, and procedures.
• Managed remote staff, prioritizing and monitoring work for technical compliance, universal design, ADA compliance, and quality.
• Performed needs assessment for both the FRC-TEC grant course development program and the grant courses themselves.
• Identified and evaluated new instructional and technological trends, materials, and services for use in the online courses, and with the partner colleges.
• Assured compliance with local, state, and federal requirements, such as ADA compliance, copyright permissions, open source guidelines, and accreditation standards.

Florida State College at Jacksonville (FSCJ); Jacksonville, FL

Project Consultant | January 2012 – April 2012

• Provided support for the creation and maintenance of online courses, worked with video and audio production and distribution, and assisted as backup end-user support for Blackboard Learn LMS (learning management system).
• Analyzed various emerging media needs and recommended the purchase of video equipment that helped create a series of interactive learning activities (Learning Objects) that encouraged critical thinking and met course outcomes.
• Collaborated with fellow staff members to create new instructional training materials using authoring tools such as Adobe Photoshop/Lightroom, Adobe Premiere Pro, and Adobe Dreamweaver.
• Advised on new instructional technology software and tools to improve online learning.

Pima Community College (PCC); Tucson, AZ

Instructional Technology Specialist | December 2010 – January 2012

• Conducted needs assessments & recommendations for a new learning management system, including staff training, as an administrator.
• Designed new instructional content using best practices of instructional systems design & quality video production values, including a Desire2Learn Bridge course.
• Developed learning modules with recorded audio of subject matter experts to create multimedia elements with animation and voice synchronization in collaboration with graphic designers and software developers.
• Uploaded podcast series for over 250 courses using iTunesU and Kaltura.
• Implemented improved methods of migration from WebCT to Blackboard Vista.
• Evaluated and resolved issues with HTML, XHTML, Java, Flash, Jaws, ADA, and copyright law for instructional designers.
• Updated and edited online course materials to ensure quality and compliance.

Pima Community College (PCC); Tucson, AZ

Multimedia Technology Assistant | September 2008 – December 2010

• Served as a videographer for college events and coursework.
• Helped maintain studio and field acquisition equipment, both in remote events and in a college studio.
• Edited video and audio segments and event footage for distribution on the PCC college channel.
• Assisted in migration from Web-CT to Blackboard Vista.
• Saved over 300 hours of instructional design work by troubleshooting issues with migrating assignments.
• Built databases for unit software and course information for a post-baccalaureate teacher education program.
• Solved issues with Java, HTML, Flash, and Blackboard Vista for instructional designers.

Reading Area Community College (RACC); Reading, PA

Multimedia Lab Technician | September 2005 – December 2006

• Maintained multiple computer lab rooms for the Teaching and Learning Center and the Educational Technology lab.
• Updated, backed up, and managed up to 44 heavily used computers.
• Helped install and set up computer equipment in classroom settings.
• Trained faculty in general computer use, Web-CT issues, HTML, assistive technology programs, and screen capture software.

EDUCATION

Master of Science, Education Media Design & Technology, 2011

Full Sail University; Winter Park, FL

The Education Media Design & Technology Masters of Science degree program is designed to provide new tools and methods to improve instruction. Some of these methods include the use of tools like Apple’s professional media creation applications and other digital media concepts – in addition to fundamental techniques like storytelling and game strategy. You’ll also explore theories about how people learn and become motivated, and learn how to create compelling and inspirational content for online curricula.

Award: Course Director’s Award for Learning Management Systems and Organization

Bachelor of Arts, Communications, 2008

Temple University; Philadelphia, PA

Equipped with the talents and understanding needed to work in corporate communications, human relations, policy and advocacy, scholarship, and far beyond, Communication Studies majors play critical roles in our increasingly convergent media world. The Communications Studies program incorporates theory and practice, exposing you to fields throughout the school and allowing you to choose an area of expertise from entrepreneurship and social movements to technology and advocacy.

Communications & Mass-Media major with emphasis in Theater and Production

Associate of Applied Science, Educational Technology, 2006

Reading Area Community College; Reading, PA

The Educational Technology program is designed to prepare graduates for a career working with teachers and students in environments that are rich in educational technology. Participants will learn about instructional design, computer applications, the Internet, accessibility, and other areas of educational technology.

Specialization in Assistive Technologies and Multimedia

Associate of Arts, Liberal Arts, 2005

Reading Area Community College; Reading, PA

The Liberal Arts Transfer program offers students a broad base of courses and experiences as a foundation for future areas of specialization. This program also enables students to make connections across disciplines.

Emphasis in Education

CERTIFICATIONS

PUBLICATIONS & PRESENTATIONS

LANGUAGES

Fluent in English and Spanish